Following my presentation at #MeasureCamp London last month. Some thoughts on the eternal debate between Marketing Clouds and Customer Data Hubs…

Marketing Clouds vs Customer Data Hubs

Omni-channel interaction is no longer an ideal for enterprises. Enterprises now have the capability to align offers with the customer journey to improve customer experience, and lift both sales and service productivity. Interacting with customers at the right time, right place and right moment is achievable. It can be done leveraging several technologies in the market but in the end it often get down to this choice in the mind of a CTO:

Should we invest in XXX’s Marketing Cloud’s or in YYY’s Customer Data Hub?

Having worked in the implementation and provided consulting for the Adobe Marketing Cloud and Teradata’s solutions, here are some thoughts on how to approach this discussion: Customer Journey: Marketing Clouds vs Customer Data Hubs.

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