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Digital

The “Digital” industry is often related to the Web and Mobile industry. It is about about leveraging these new technologies. It is also a new way of engaging with customers, through the so-called “digital channels”. Finally, it also represents an entirely new way of doing business in comparison to brick-and-mortar stores.
Nowadays, most companies are going through a “Digital Transformation” to leverage digital technologies that enable the innovation of their entire business or elements of their business and operating models.

Industry Relations

Tweet from w0nvel – Marketing Clouds & Data Hubs

Following my presentation at #MeasureCamp London last month. Some thoughts on the eternal debate between Marketing Clouds and Customer Data Hubs… https://t.co/6tIjRS4DuN Marketing Clouds vs Customer Data Hubs Omni-channel interaction is no longer an ideal for enterprises. Enterprises now have the capability to align offers with the customer journey to Read more…

By @w0nvel, 5 years5 years ago
Analytics

Cross-Device & Mobile Tracking Strategy

How to reach customers across multiple devices and touchpoints Cross-device attribution is one of the biggest challenges facing marketers today. But there is a simpler answer. Win customers’ trust. In a world where brands create multiple customer touchpoints – websites, landing pages, mobile apps, email, you name it. As marketers, Read more…

By Clavel, 6 years5 years ago
News

Tweet from w0nvel – Digital Transformation

5 rules for relevant #data capture in Digital with the Boston Consulting Group. A good reminder for anyone in #WebAnalytics https://t.co/eKGIbblDbo

By @w0nvel, 6 years5 years ago
News

Re-Tweet – Small Businesses Digital Skills

38% of #smallbusinesses lack #digitalskills to maximise their #online potential. What’s missing? https://t.co/fB2jsatN6H #Bizi…

By @w0nvel, 6 years5 years ago
News

Tweet from w0nvel at MeasureCamp

I’ll be talking about unified segmentation for business & web analytics #MeasureCamp at 2.15pm! Feel free to join! https://t.co/EowELBAxAZ

By @w0nvel, 7 years5 years ago
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