Analytics has emerged as a catch-all term for a variety of different business intelligence (BI)- and application-related initiatives. It is the science of leveraging data to provide insights and reporting capabilities to the Business. Increasingly, “analytics” is also used to describe statistical and mathematical data analysis that clusters, segments, scores and predicts what scenarios are most likely to happen.
Remotely connected business & APIs What is a “remotely connected business”? Although this is a definition of my choosing, there have been a lot of articles around the idea of the “connected company” or the “remote company”. In my mind, the “remotely connected business” connects data and information from remote Read more…
Great article from @paxtynmerten on how data scientist can enable Small Businesses to utilize their data. Key Takeaways can be applied to UK startups too: Most UK companies are small businesses & use data differently Data Analytics need to adapt to small and medium businesses’ ways of working Simple is is better with Read more…
Following my presentation at #MeasureCamp London last month. Some thoughts on the eternal debate between Marketing Clouds and Customer Data Hubs… https://t.co/6tIjRS4DuN Marketing Clouds vs Customer Data Hubs Omni-channel interaction is no longer an ideal for enterprises. Enterprises now have the capability to align offers with the customer journey to Read more…
Last week, I had the incredible opportunity through my current employer to attend Gartner Data & Analytics summit in London, one of the top conferences around emerging trends in Data and Analytics for mid-sized and large companies. This year about 1600 people attended the event, expecting to get invaluable information on Read more…
How to reach customers across multiple devices and touchpoints Cross-device attribution is one of the biggest challenges facing marketers today. But there is a simpler answer. Win customers’ trust. In a world where brands create multiple customer touchpoints – websites, landing pages, mobile apps, email, you name it. As marketers, Read more…
5 rules for relevant #data capture in Digital with the Boston Consulting Group. A good reminder for anyone in #WebAnalytics https://t.co/eKGIbblDbo
I’ll be talking about unified segmentation for business & web analytics #MeasureCamp at 2.15pm! Feel free to join! https://t.co/EowELBAxAZ
I’m going to “MeasureCamp London #9”. See you there? http://www.eventbrite.com/e/measurecamp-london-9-tickets-25355981423?aff=estw … via @EventbriteUK