The “Digital” industry is often related to the Web and Mobile industry. It is about about leveraging these new technologies. It is also a new way of engaging with customers, through the so-called “digital channels”. Finally, it also represents an entirely new way of doing business in comparison to brick-and-mortar stores.
Nowadays, most companies are going through a “Digital Transformation” to leverage digital technologies that enable the innovation of their entire business or elements of their business and operating models.
Following my presentation at #MeasureCamp London last month. Some thoughts on the eternal debate between Marketing Clouds and Customer Data Hubs… https://t.co/6tIjRS4DuN Marketing Clouds vs Customer Data Hubs Omni-channel interaction is no longer an ideal for enterprises. Enterprises now have the capability to align offers with the customer journey to Read more…
How to reach customers across multiple devices and touchpoints Cross-device attribution is one of the biggest challenges facing marketers today. But there is a simpler answer. Win customers’ trust. In a world where brands create multiple customer touchpoints – websites, landing pages, mobile apps, email, you name it. As marketers, Read more…
5 rules for relevant #data capture in Digital with the Boston Consulting Group. A good reminder for anyone in #WebAnalytics https://t.co/eKGIbblDbo
38% of #smallbusinesses lack #digitalskills to maximise their #online potential. What’s missing? https://t.co/fB2jsatN6H #Bizi…
I’ll be talking about unified segmentation for business & web analytics #MeasureCamp at 2.15pm! Feel free to join! https://t.co/EowELBAxAZ