Big Tech is investing in #esports and #gaming. Not a surprise when the gaming industry generated over $120B in revenue last year, and it’s expected to bring in more than $180B in 2021. #marketresearch
A view of the gobal eSports Market Global eSports Market Ecosystem 2018 — Rising Digits As a eSports enthusiast and passionate with the development of niche markets and startups, I decided to dedicate one of my first global market research on the eSports market. I will then write another article to dig into the Read more…
Following my presentation at #MeasureCamp London last month. Some thoughts on the eternal debate between Marketing Clouds and Customer Data Hubs… https://t.co/6tIjRS4DuN Marketing Clouds vs Customer Data Hubs Omni-channel interaction is no longer an ideal for enterprises. Enterprises now have the capability to align offers with the customer journey to Read more…
Last week, I had the incredible opportunity through my current employer to attend Gartner Data & Analytics summit in London, one of the top conferences around emerging trends in Data and Analytics for mid-sized and large companies. This year about 1600 people attended the event, expecting to get invaluable information on Read more…
What does it mean to use #Analytics to build competitive advantages for a business? Kurt Schlegel from Gartner gives some insights… https://t.co/Sq1npyMaIZ
Only 2% of Artificial Intelligence and Machine Learning Proof of Concepts made it to production because of a single challenge: clean and usable data… https://t.co/7Ya300n5mz
Another sector where investors are putting money in #startups, as McKinsley highlighted in a nice research on synthetic biology : 1B$ invested in startups in 2016. Following SynbiCITE research, 16% of it happened in the UK!! https://t.co/hQd1fYHhgq
2017 was a year of large investments in Startups For anyone who had been following the news around startups in the UK along the past year, the year of 2017 has been a record year in terms of investment into new and innovative companies. Several industry sectors benefited from this Read more…
This morning at TIF: ‘s CTO Stephen Brobst stressed how all companies are creating new data models – or will close business. Now: Yasmeen Ahmad, @thinkBigA ‘s director is explaining how #AI is driving the new data economy. Very interesting day so far! Data Models & Business Models The concept Read more…
How to reach customers across multiple devices and touchpoints Cross-device attribution is one of the biggest challenges facing marketers today. But there is a simpler answer. Win customers’ trust. In a world where brands create multiple customer touchpoints – websites, landing pages, mobile apps, email, you name it. As marketers, Read more…